LISKA and BOHINC advertised and sold over the internet a product that they called BOOM

TIBOR LISKA and BLAKE BOHINC were arrested this afternoon on charges that they used interstate wires to market and sell, in the United States and abroad, the active ingredient in the prescription drug Viagra by falsely labeling it as a purely herbal supplement they called "BOOM!". According to a criminal Complaint filed today in Manhattan federal court:
From at least March 2006 through November 2007, LISKA and BOHINC advertised and sold over the internet a product that they called BOOM! -- purported to be a purely herbal supplement for the enhancement of sexual performance -- which was sold in individual packets containing chocolate-flavored powder. Internet advertisements for BOOM! claimed that the product was a "far safer" and "certainly less expensive" herbal alternative to Viagra.